Understanding television media is a special program that is enjoyed by many people around the world by displaying very interesting programs.
1. The meaning of media and television
Media itself is a tool to convey communication information actively or passively. While television comes from two words namely (tele) which means far and (vision) means view, which means long-distance vision. But the global meaning is a one-way audio visual information media tool The most popular and pervasive media (in America and maybe also in), people who do not enjoy television have diminished. In the United States the average television set is about seven hours a day. This means more than 2500 hours per year, or 106 days per year. Within a week this means 47 hours, more than the time people use for work or recitation. Although we can disagree about whether this is good or bad, we certainly think the lives of Americans without television will definitely be completely different from what they are today.
Over the past 10 or 15 years television has changed dramatically. Over the next 10 or 15 years the change will probably be even greater. Cable TV (in America), originally designed to improve broadcast reception, has now become a special program enjoyed by more than 50 million households
2. Media Television Function
Design their programs to entertain. as well as conveying information such as news, sports, national and international. Of course, in fact, they provide entertainment to get as much attention from the public as possible so they can sell this to advertisers. (Devito 1990)
The media also produces many changes that we consider trivial. For example, changes in the behavior of buying tissue paper may be greatly influenced by the media, so the most important function of each media is to move (activating) – asking consumers to take action. The media is trying to get viewers to buy certain brand products. (In Jalaluddin)
The media is also very vital in order to spread information and opinions in the community. If television is in the hands of good people, then all programs aired will be good. (In Google)
3. The Purpose of Television Media
a. Protect children from negative media influences
b. Empowering the position of parents and children in interactions with the media, especially television, by fostering a critical attitude towards television media.
c. Improve all telecommunications programs for all members of the community. What is done by producing objective and independent information about the quality of the contents of relevant television shows, advertising agencies, broadcasting commissions and various related institutions. (In Google)
4. Types of television shows
Programs that are aired by television media include news information, reality shows, dialogues, infotainment, music, films, sports, advertisements and others.
5. Types of Media
a. Television is a special program that is enjoyed by many people throughout the world by showing very interesting programs, such as adult films, music programs, as well as local and international news and information.
b. Radio is the dominant mass communication system. Radio tries to serve special groups – for example, lovers of opera or symphonic music, news junkies, rock fans; and so on (in Jakarta
there is a radio transmitter that specializes in humorous shows, for example) at the same time, a radio that functions as an entertainer when we are resting, working at the office, or driving a car to the house.
c. Newspapers are clearly a form of mass communication, they are less “mass” than, for example, radio or television. While almost everyone listens to radio and television viewers, the main readers of the newspaper are those who are better educated and older. Only about 50% of people between the ages of 21 and 35 read newspapers regularly.
d. Magazines are general and some are specific. For example, reader’s digest, TV guide, and family circle. Special magazines include all magazines that are designated to special and limited groups.
e. film now television and film develops where one helps the other. People now go to the cinema to watch their favorite stars, interview shows, for example, often highlighting the lives and problems of film stars.
6. Factors that influence
Programs that are broadcast on television can influence the audience (audience) unconsciously. for example, advertisements that are shown, scenes that are inappropriate for children to imitate, news / information that is still confusing truth as a result, the viewer (audience) drugged into a state of inactivity as if under the influence of narcotics.
7. The influence of television media on mass communication
The influence of television medi on mass communication is very large. Television media stimulates people to change the situation. They present entertainment and information, which the audience will unconsciously respond to They present in darama, discussion stories, articles and advertisements. In all these situations, community values are expressed unsaid (Devito 1990) We are taught how to dress properly for various opportunities, what it means to be a good citizen, what to eat, how to hold discussions or conversations, and so on. What approach do people take to the media, which is using media to satisfy their needs. Generally we are more interested not in what we do to the media, but in what the media do to us.