Cannes Q&A: Next Entertainment World Exec Jang Kyungik on Why Korean Film Is Booming

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Because we don’t have something to fall again on, we simply should compete with good content material and good strategy. We actually need to distribute and market movies in a wise method, and I can confidently say we’re experts on selecting launch dates. My past expertise programming at [main cinema chain] Megabox helps. It also boils down to picking works the whole staff has confidence in from the beginning. In a way, not having cinemas to fill is a plus, as a result of there are instances the place firms will distribute works just for the sake of filling the lineup quota.

Capitalized at $2 million when it launched in 2008, N.E.W. earned a internet revenue of $20 million in 2013. Last 12 months, it dominated 18.1 p.c of the native market with only 21 titles in comparison with CJ, which accounted for 21.2 % with twice the number of releases. N.E.W. persistently has rolled out field-workplace hits, together with two of the most important blockbusters in Korean cinema history, The Attorney ($eighty one.1 million) and Miracle in Room No. 7 ($89.5 million). It additionally has released critically acclaimed, low-finances works such as Kim Ki-duk’s controversial Moebius. N.E.W. president Jang Kyungik says the company’s success has much to do with its uniquely inclusive corporate tradition, which involves taking the whole staff on company trips.

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I assume it’s actually important to increase the pool, to give more films a chance. We try very hard to have everyone feel like … Read More